A Home for Human Potential
A Home for Human Potential

In the time it takes to read this one sentence 13 new people will be added to the world’s urban population.

For every minute that follows 155 more children, women and men will follow in their footsteps.

Little, if any, shelter awaits them.
They are not alone.

A Home for Human Potential

It’s why
We are building
A home for
human potential

A Home for Human Potential

We are an innovator and investor in affordable homes.

We develop, refine and share innovative housing models that unlock the political will, capital investment and end-user finance needed to create the conditions for hard-working families to secure their own homes.

We do this because affordable homes not only provide a fundamental human right, they unleash unimaginable human potential to shape a future of gender parity, climate resilience, clean air, renewable energy and socio-economic justice.

A Home for Human Potential

The need to build a home for human potential

The 1.2 billion people without a home aren’t a problem that needs solving, they’re a future that needs unlocking.

How we respond determines what that future looks like.

One possible future continues down an uncertain and unstable path for both those without shelter and for our planet. The other carves out a more secure and just world for us all.

Affordable homes hold the key.

The need to build a home for human potential is framed by the challenge we face, the opportunity we have and driven by the future we want.

A Home for Human Potential

The challenge we face

The rapid urbanisation of our planet is set to accelerate crises spanning a degrading environment and changing climate, a failure of urban planning and critical infrastructure and both increasing income inequality and social instability.

Our greatest challenges are connected. Affordable homes can impact them all.

  • The 1.2 billion people without somewhere safe to call home is greater than the population of China.

    Sources: McKinsey and WorldoMeters

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  • In order to fulfil the global deficit of 300 million homes we will need to build 50 homes a minute between now and 2030.

    Sources: World Bank

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  • Urbanisation has reached the rate of 1.56 million people a week, effectively adding a city the size of Sydney every month to the world’s urban population.

    Sources: UN and WorldoMeters

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A Home for Human Potential

The opportunity we have

Left untouched, the world’s informal settlements will exacerbate the planet’s most pressing problems. But housing 1.2 billion humans without adequate shelter in quality, affordable homes provides the potential to rewrite the fundamental dynamics of our world.

The affordable housing crisis is one of humanity’s greatest challenges. It is also one of humanity’s greatest opportunities.

  • The global affordable housing ‘challenge’ is also an untapped, $700 billion annual marketplace, equivalent to the economy of Switzerland.

    Sources: McKinsey and IMF

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  • Building 2 million new affordable homes in India will create over 25 million jobs and an income increase of at least $25 billion, equivalent to about 1% of India’s annual GDP.

    Sources: McKinsey, World Bank

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  • Every $1 invested in water and sanitation globally delivers a 400% return in reduced health care costs around the world.

    Source: UN World Health Organisation

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A Home for Human Potential

The future we want

The global affordable housing crisis can be framed as an unprecedented challenge or unparalleled opportunity. It is, in fact, both.

But as humanity stands at a social, economic and environmental crossroads, what we do next is less about the perspective we each have and more about the future we all want.

Building a home for human potential isn’t just the right thing to do, it’s the smart thing to do.

  • If the global deficit of 300 million homes were all powered by a 200-watt solar panel, they would generate enough clean energy in one day to light up the Eiffel tower for 465 years.

    Source: Reall

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  • ‘Firing’ bricks for traditional construction results in the loss of 14 trees per house. Building the 300m affordable homes needed globally using this method would require 4.2 billion trees, equivalent to the deforestation of kenya and burkina faso.

    Sources: CDC and The Washington Post

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  • Safe water and sanitation free women from collecting water. The impact of all women fulfilling their true economic potential represents a GDP increase of $28 trillion, almost 1.5 times the economy of the U.S.

    Sources: Water Equity

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A Home for Human Potential

The way we build a home for human potential

A Home for Human Potential

The impact of building a home for human potential

Putting a roof over the head of humanity is an audacious goal.
But it’s not an impossible one.


We know that when we create vibrant communities people want to live in, growing markets that businesses want to operate in, and profitable platforms investors want to invest in, we also help create a more secure and just world for us all.

A Home for Human Potential

Improving
Economies
by building
homes

A Home for Human Potential

Improving
Economies
by building
homes

A Home for Human Potential

Improving
Health
by building
homes

Children living in a quality home in Africa are almost half as likely to contract malaria than children living in traditional shelter.

Source: Wolff et al., 2001

A Home for Human Potential

Improving
Wellbeing
by building
homes

Children living in crowded and cramped conditions are significantly more likely to develop poor mental health conditions.

Source: Marais et al., 2013

A Home for Human Potential

Improving
Employment
by building
homes

The construction of one affordable home creates 5 direct jobs and as many as 8 jobs indirectly.

Source: WorldBank

A Home for Human Potential

Improving
Education
by building
homes

Providing affordable quality homes boosts school attendance, lowers dropout rates and provides a safe space for children to do their homework.

Source: Habitat for Humanity, 2014

A Home for Human Potential

Improving
Resilience
by building
homes

Affordable housing contributes to resilient cities by reducing the vulnerability of residents to environmental risks.

Source: Vale et al., 2014

A Home for Human Potential

Improving
Crime rates
by building
homes

Providing well designed housing and improved infrastructure has increased security and surveillance, significantly reducing crime rates in urban Africa.

Source: Meth, 2017

Learn more about
our solutions