Corporate Strategy 2020-25

Build and Broker: How we’re building a home for human potential

Reall is an investor and innovator in affordable housing in urban Africa and Asia. We create the conditions for hardworking families to secure their own homes. Globally there are 1.2 billion people without somewhere decent to call home. These numbers are huge, but Reall has a commercially and environmentally viable solution that realises a return on investment and drives macroeconomic development.

Read Reall’s Corporate Strategy which outlines our approach to building the affordable homes movement over the next five years.

Download Summary Corporate Strategy 2020-25 (2MB PDF)

Download Full Corporate Strategy 2020-25 (4MB PDF)

Our ambitious and innovative strategy of Build & Broker is our blueprint for the future we want to create:

  • For Build: Reall is pioneering the $10K house and has proved we can build commercially and environmentally viable houses for those in the bottom 40% of the income pyramid – making housing truly affordable for those who need it most
  • For Broker: We can fundamentally transform markets by engaging stakeholders, generating and harnessing evidence, making strategic political, regulatory and financial interventions that enable 10 million people on low incomes to have access to an affordable home

Rapid urbanisation is set to accelerate global crises: including health pandemics, worsening climate, and increasing social and financial inequality. Urbanisation is also an opportunity to create resilient, climate-smart and inclusive cities of the future.

Together we can deliver a solution of shared prosperity and a decent and healthy home to improve the life chances of 100 million people by 2030.

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